While they've been controversial for their dupes recently, they are an affordable brand for a lot of people and so would be a great option if they're cruelty free - especially if you could buy their dupes of palettes that are from non cruelty free brands
Makeup Revolution have blown up in popularity in the UK and you can find them in pretty much every Superdrug as well as being able to buy online. But are they cruelty free? Here's what they had to say...
We can confirm that we do not test our finished products nor ingredients on animals and neither do any third parties (and we are not owned by a parent company).
We do not sell in China.
So is Makeup Revolution cruelty free?
They're very clear on every criteria being met: Not testing the finished product, not using ingredients that have been tested and no third party does. They also do not sell in China. They say that they're 'not owned by a parent company' however Makeup Revolution's parent company is Tam Beauty.
Are their parent company cruelty free?
What Tam Beauty has to say...
We are 100% Cruelty Free. None of our brands are tested on animals.
This information satisfies me that both Makeup Revolution and their parent company, Tam Beauty, are cruelty free.
Verdict: Cruelty Free